In early 2019, Hearing Tracker launched an ambitious new project- Local Hearing Aid Discounts-which allows audiologists to offer discounted hearing aid prices directly to consumers in their neighborhoods. The survey was enlightening, but as the data got older, I started wondering about a way to maintain a database of always-current pricing. The first thing I did was survey over 2,000 hearing aid consumers on the prices they paid for their hearing aids. Instead, they sell hearing aids to audiologists and hearing instrument specialists, who tack on their service fees and profit margins before reselling them to you.Īfter witnessing the very real frustration from hearing aid shoppers, I saw a real need do something. Hearing aid companies have never published Manufacturer Suggested Retail Prices (MSRPs), and this is largely due to the fact that they (the companies) don’t sell hearing aids directly to consumers. The truth is that hearing aid pricing is highly variable from clinic to clinic, and there are regional dynamics at play too-audiologists need to pay rent and keep the lights on, and some cities present a more challenging business climate than others. The best advice I could give my friends and family was to call around and get a few quotes from local hearing clinics. Before I started Hearing Tracker, hearing aid pricing was a complete mystery.
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